When deciding between Moosend vs Mailchimp, it’s not just about picking an email marketing platform, it’s about finding the right fit for your business goals, budget, and growth plans.

Both tools are popular and powerful, offering features like automation, segmentation, analytics, and integrations.

However, they cater to different types of users and price points. In this comparison, we’ll break down their key differences so you can choose the platform that will deliver the best results for your marketing strategy.

Table of Contents

Pricing & Plans

When comparing Moosend vs Mailchimp, pricing is one of the biggest deciding factors for many businesses.

Both platforms follow a tiered pricing model, but they differ significantly in affordability and how their plans are structured.

Moosend offers one of the most competitive pricing options in the email marketing space.

It provides a 30-day free trial with access to all features, allowing users to test the platform without restrictions.

After that, Moosend charges based on the number of subscribers, with plans starting at a much lower monthly cost compared to Mailchimp.

This makes it highly attractive for small businesses and startups on a budget.

Mailchimp, on the other hand, offers a free plan for up to 500 contacts, but it comes with limited features and Mailchimp branding on emails.

Paid plans start at a higher price point than Moosend, and the cost increases steeply as your subscriber list grows.

While Mailchimp does include more advanced features in some of its higher-tier plans, you may end up paying more for functionality that might already be available in Moosend’s lower-tier plans.

Key takeaway:
If budget is your main concern, Moosend generally offers better value for money. However, if you require advanced marketing features and are willing to invest more, Mailchimp’s higher-tier plans could be worth it.

Ease of Use & Interface

When looking at Moosend vs Mailchimp, ease of use is a major factor, especially for beginners who want to set up and launch campaigns quickly.

Both platforms are designed with user-friendly interfaces, but they take slightly different approaches.

Moosend: is known for its clean, minimal design and intuitive navigation.

The dashboard is straightforward, with clear menu options that make it easy to create campaigns, manage lists, and set up automation.

Its drag-and-drop email editor is smooth and responsive, with plenty of customization options that don’t require any coding knowledge.

This makes Moosend a great choice for users who value simplicity without sacrificing functionality.

Mailchimp: offers a more feature-rich interface, which can be both a strength and a challenge.

The platform’s dashboard is visually appealing and modern, but the abundance of features can feel overwhelming at first, especially for new users.

However, once you get familiar with the layout, you’ll appreciate the depth of tools available.

Mailchimp’s email editor is also drag-and-drop, with a wide range of pre-built content blocks and design options.

Key takeaway:
Moosend’s interface is simpler and easier to master quickly, while Mailchimp offers more advanced tools that may require a learning curve.

The best choice depends on whether you prefer minimalism or a feature-rich workspace.

Moosend dashboard vs Mailchimp dashboard

 

Email Campaign Features

When comparing Moosend vs Mailchimp, email campaign features are a crucial part of the decision-making process.

Both platforms provide the essential tools for creating, sending, and optimizing email campaigns, but they differ in flexibility, design options, and advanced capabilities.

Moosend delivers a robust set of features for creating professional-looking campaigns.

Its drag-and-drop editor allows you to easily customize templates, add dynamic content, and insert personalized elements based on subscriber data.

Moosend also supports A/B testing, automated resend to non-openers, and advanced segmentation so you can target specific audience groups effectively.

While its template library is smaller than Mailchimp’s, the designs are modern, mobile-responsive, and highly customizable.

Mailchimp stands out with one of the largest template libraries in the industry, giving users a wide variety of styles and layouts to choose from.

Its email editor is highly flexible, with extensive content blocks, design controls, and built-in brand kits that ensure consistency across campaigns.

Mailchimp also offers advanced testing tools, predictive segmentation, and AI-powered recommendations to improve engagement.

However, some of these premium features are only available in higher-tier plans.

Key takeaway:
Moosend covers all the core features needed for effective email campaigns and makes them accessible at a lower cost.

Mailchimp offers a more extensive design toolkit and AI-driven enhancements but may require a higher budget to unlock its most powerful options.

Moosend email customizer

 

Mailchimp’s template library

Marketing Automation

In the Moosend vs Mailchimp debate, marketing automation is a major deciding factor for businesses that want to save time and deliver personalized customer experiences.

Both platforms provide automation capabilities, but they differ in complexity, flexibility, and cost.

Moosend offers a visual automation workflow builder that is beginner-friendly yet powerful.

You can set up triggers based on subscriber actions, such as opening an email, clicking a link, or making a purchase, and create automated sequences tailored to those behaviors.

Moosend includes ready-made automation templates for welcome series, abandoned cart reminders, and lead nurturing campaigns.

Importantly, these features are available even on lower-priced plans, making advanced automation accessible to smaller businesses.

Mailchimp also provides a robust automation toolkit, but it leans toward more advanced, data-driven marketing.

Its automation features include customer journey mapping, advanced triggers, product recommendations, and multi-step workflows.

Mailchimp’s AI-powered tools can predict the best send times and suggest relevant products, which is especially beneficial for e-commerce stores.

However, some of these advanced automation options are locked behind higher-tier subscriptions, making them less budget-friendly for smaller users.

Key takeaway:
Moosend delivers powerful automation at a lower cost with a straightforward, visual builder, while Mailchimp offers deeper customization and AI-driven capabilities for those willing to invest in premium plans.

Moosend’s automation builder

Mailchimp’s Customer Journey

Segmentation & Personalization

When comparing Moosend vs Mailchimp, segmentation and personalization are critical for delivering relevant content to the right audience.

Both platforms allow you to group subscribers and tailor messages, but their depth and flexibility vary.

Moosend offers advanced segmentation options that let you filter subscribers based on demographics, behavior, purchase history, and engagement.

You can create multiple conditions to build highly targeted segments and even use real-time data to trigger personalized messages.

Moosend also supports dynamic content blocks, so different subscribers can see different offers or messages in the same campaign, based on their profile data or actions.

Mailchimp takes segmentation a step further by incorporating predictive insights and AI-driven recommendations.

In addition to standard criteria like location and behavior, Mailchimp can segment audiences based on predicted lifetime value, purchase likelihood, and customer journey stage.

Its personalization features also integrate with e-commerce data to serve product-specific recommendations.

However, these predictive and AI-powered tools are generally reserved for higher-tier plans, making them less accessible for budget-conscious users.

Key takeaway:
Moosend gives you powerful segmentation and personalization tools at a lower cost, making it ideal for small to mid-sized businesses.

Mailchimp offers more advanced, AI-driven targeting for enterprises and data-heavy marketers willing to invest in premium features.

Moosend’s segmentation builder 

Mailchimp’s predictive segmentation dashboard

Landing Pages & Forms

In the Moosend vs Mailchimp comparison, landing pages and forms play a big role in capturing leads and growing your email list.

Both platforms provide built-in tools for creating these elements, but their approach and flexibility differ.

Moosend includes a simple yet effective landing page and form builder.

You can create responsive landing pages using a drag-and-drop interface, with customizable templates for promotions, lead magnets, event sign-ups, and more.

Its form builder supports embedded forms, pop-ups, and floating bars, all of which can be connected directly to your email lists and automation workflows.

While the customization options are solid, Moosend’s template library is smaller compared to Mailchimp’s, but the designs are modern and clean.

Mailchimp offers a more extensive selection of landing page templates, along with a form builder that integrates seamlessly with its CRM and automation features.

It supports embedded forms, pop-ups, and advanced form behaviors like conditional fields.

Mailchimp also provides built-in A/B testing for landing pages, allowing you to test different layouts, headlines, and calls-to-action to improve conversions. However, some of the more advanced customization options are only available on higher-tier plans.

Key takeaway:
Moosend offers all the essential landing page and form tools at a lower cost, making it easy for smaller businesses to create effective lead capture pages.

Mailchimp provides more design variety and testing capabilities, making it a stronger choice for those who prioritize conversion optimization and brand consistency.

Moosend’s landing page builder

Mailchimp’s form customizer

Integrations & Compatibility

When evaluating Moosend vs Mailchimp, integrations are a key consideration, especially if you rely on other software for e-commerce, CRM, analytics, or marketing.

Both platforms offer a wide range of integrations, but their scope and native compatibility differ.

Moosend supports a strong list of integrations covering e-commerce platforms (like WooCommerce, Shopify, and Magento), CRM tools, webinar software, and analytics solutions.

It also offers a public API and Zapier integration, which means you can connect it to thousands of other apps.

While Moosend’s native integration list isn’t as extensive as Mailchimp’s, it covers most major categories that small and medium-sized businesses need.

Mailchimp is one of the most integration-friendly email marketing platforms in the market.

It offers direct, native connections with hundreds of apps and services, including e-commerce giants like Shopify, BigCommerce, and WooCommerce, as well as popular CRMs, payment processors, and social media platforms.

Mailchimp’s deep integration with e-commerce platforms enables advanced features like product recommendations, abandoned cart emails, and revenue tracking.

Its larger ecosystem makes it more appealing to businesses that depend on multiple marketing and sales tools.

Key takeaway:
Moosend provides all the essential integrations plus flexibility via Zapier and API access, making it suitable for most SMBs.

Mailchimp’s vast library of native integrations and deeper e-commerce connections make it the stronger choice for larger businesses or those with complex tech stacks.

Moosend’s Intergrations

Mailchimp’s Intergrations

Deliverability & Email Performance

In the Moosend vs Mailchimp comparison, deliverability is a critical factor, because even the best email won’t work if it doesn’t land in your subscriber’s inbox.

Both platforms have strong reputations for deliverability, but there are some differences in how they maintain and optimize it.

Moosend maintains high deliverability rates thanks to advanced infrastructure, authentication protocols (SPF, DKIM, and DMARC), and proactive spam compliance.

It offers tools to help you keep your list clean, such as automated bounce handling, spam score previews, and segmentation based on engagement.

Moosend also provides detailed reports on delivery rates so you can monitor performance and make adjustments when necessary.

Mailchimp is widely recognized for its excellent deliverability and robust sender reputation management.

The platform uses strong authentication methods and adaptive algorithms to help ensure your emails land in the inbox.

It also provides predictive send-time optimization and advanced testing options to maximize open rates.

With Mailchimp’s extensive user base, their deliverability infrastructure is constantly monitored and updated, giving users a slight edge in consistent inbox placement, especially for large-scale sends.

Key takeaway:
Both Moosend and Mailchimp perform well in terms of deliverability, but Mailchimp’s scale and predictive optimization tools may give it a small advantage for businesses sending very high volumes.

Moosend still delivers excellent results, especially for small and mid-sized businesses, without the higher price tag.

Moosend’s delivery report

 Mailchimp’s send-time optimization tool

Analytics & Reporting

When looking at Moosend vs Mailchimp, analytics and reporting play a major role in how effectively you can measure, understand, and improve your campaigns.

Both platforms offer robust reporting tools, but they cater to slightly different user needs.

Moosend provides clear, easy-to-read analytics dashboards that track essential metrics such as open rates, click-through rates, unsubscribes, and bounce rates.

It also includes heatmaps to show where subscribers are clicking, as well as real-time tracking for campaign performance.

Moosend’s reporting tools are straightforward and beginner-friendly, making it easy to identify what’s working and where improvements are needed without feeling overwhelmed by excessive data.

Mailchimp offers more advanced analytics capabilities, especially for users on higher-tier plans.

In addition to the standard engagement metrics, Mailchimp provides e-commerce tracking, ROI reports, audience growth tracking, and comparative benchmarks to measure your performance against industry averages.

It also integrates with Google Analytics for deeper insights into post-click behavior.

For data-driven marketers, these advanced reports can provide a richer view of campaign effectiveness and customer journeys.

Key takeaway:
Moosend delivers all the core analytics most businesses need in a clean and easy-to-use format.

Mailchimp offers more advanced, data-heavy reporting options, making it ideal for marketers who want deeper insights and industry benchmarks, though some of these features require a higher-tier subscription.

Moosend’s analytics dashboard

A view of mailchimp’s report

Customer Support & Resources

When comparing Moosend vs Mailchimp, customer support and the availability of learning resources can make a big difference, especially if you run into technical issues or need guidance on best practices.

Moosend offers customer support via email and live chat, with response times that are generally quick and helpful.

Their support team is known for being approachable and responsive, even for users on lower-tier plans.

Moosend also provides a comprehensive knowledge base filled with step-by-step guides, video tutorials, and FAQs, making it easy for users to troubleshoot issues or learn how to use advanced features.

Mailchimp provides multiple support options, but the level of access depends on your plan.

Free plan users are limited to email support for the first 30 days, while paid users gain access to live chat and, in higher-tier plans, phone support.

Mailchimp also offers a robust resource library, including in-depth guides, video courses, webinars, and a large community forum where users can share tips and get advice.

The sheer volume of resources makes it easier for users to learn independently, but full support access requires a paid subscription.

Key takeaway:
Moosend delivers consistently responsive support across its plans and offers a solid set of self-help resources.

Mailchimp provides a wider variety of learning materials and support channels, but the best access is reserved for paying customers.

Moosend’s knowledge base

Mailchimp’s help center

Best Use Cases & Ideal Users

In the Moosend vs Mailchimp comparison, the “best” platform often depends on your business size, goals, and marketing complexity.

Both tools serve different types of users effectively, but their ideal audiences are not identical.

Moosend is best suited for small to mid-sized businesses, startups, and budget-conscious marketers who want a powerful yet affordable email marketing solution.

Its straightforward interface, generous automation features on lower-tier plans, and competitive pricing make it an excellent choice for businesses that need advanced tools without the enterprise-level cost.

Moosend is also ideal for users who prioritize ease of use and don’t require hundreds of third-party integrations.

Mailchimp is better suited for larger businesses, e-commerce brands, and marketing teams that need extensive integrations, advanced reporting, and AI-powered features.

Its deeper customization, predictive analytics, and robust template library make it a strong choice for organizations running complex campaigns.

However, its higher pricing means it’s a better fit for businesses with the budget to fully leverage its premium capabilities.

Key takeaway:
Choose Moosend if you value affordability, simplicity, and strong automation tools at a lower cost.

Choose Mailchimp if you need enterprise-level integrations, detailed analytics, and advanced AI-driven marketing features, and have the budget to match.

User profiles for both platforms:

Here you can always make a choice according to your needs

Verdict: Moosend vs Mailchimp – Which Should You Choose?

After reviewing all the major categories in the Moosend vs Mailchimp comparison, the choice comes down to your budget, marketing needs, and long-term growth plans.

If affordability and ease of use are at the top of your list, Moosend is the clear winner. It delivers powerful automation, strong deliverability, and solid analytics at a fraction of the cost of Mailchimp.

Small to mid-sized businesses, startups, and marketers who want to keep things simple without sacrificing features will find Moosend a highly capable tool.

If advanced marketing capabilities, integrations, and predictive analytics are more important to you, and you’re willing to invest in a higher-tier plan, Mailchimp offers more depth.

Its vast integration ecosystem, AI-driven tools, and richer reporting make it ideal for larger businesses or e-commerce brands looking to run sophisticated, multi-channel campaigns.

Final verdict:

• Choose Moosend for budget-friendly, high-value email marketing with strong automation and simplicity.
• Choose Mailchimp for enterprise-grade marketing with extensive integrations and advanced data-driven features.

Below is a checklist to help you to determine which of these platforms will be a better fit for your needs.

Conclusion

Choosing between Moosend vs Mailchimp ultimately depends on your priorities, budget, and marketing goals.

Both platforms are powerful, reliable, and capable of running effective email campaigns, but they excel in different areas.

Moosend is the go-to option for those who want affordable pricing, ease of use, and robust automation tools without being locked into expensive plans.

It’s a perfect fit for small to mid-sized businesses, startups, and marketers who want to launch impactful campaigns quickly and efficiently.

Mailchimp, on the other hand, is better suited for larger businesses and data-driven marketing teams that require advanced segmentation, predictive analytics, and a wide network of integrations.

While it comes at a higher cost, it offers unmatched flexibility and a deep feature set for sophisticated campaigns.

In short, there’s no one-size-fits-all answer. Evaluate your needs, test both platforms if possible, and choose the one that aligns best with your resources and long-term strategy.

By matching the right tool to your business goals, you’ll get the most out of your email marketing investment, whether that’s with Moosend or Mailchimp.